Business Strategy
AMAZON PAPER BOOK:
☆ The SWOT analysis which combines an advantage, a weak point, opportunity, a menace by the cross consideration The SWOT analysis is the management technique which is often used when analyzing an external environment, an internal environment in case of management strategy working-out.
SWOT analyzes the advantage of the company, opportunity, a menace as the weak point and the external environment and the approach which works out a management strategy is valid. The SWOT (SWOT) 4 corner alphabet means advantage (Strength), weak point (Weakness), opportunity (Opportunity), a threat, (Threat).
This place uses strategy logic with characteristic, the cross analysis. In the cross analysis, it ascertains an advantage, a weak point about the internal environment and the external environment which surrounds a company and it thinks of the mutual best combination.
This place reviews whether or not it isn't possible to evade a menace by the advantage of the company, exploring what the business-opportunity which utilized the advantage of the company is. Also, the strategy which takes advantage of opportunity and converts a weak point into the advantage can be reviewed.
Moreover, the menace and the weak point elaborate the plan to avoid of the risk which becomes come across.
By this, it discovers CSF (Crirtical Success Factor : the important enabler) which should tackle as the company and it narrows the theme that it should strengthen or that it should attempt to reform. CSF to say here is the most important management problem to make business reform succeed.
The solution of the corporate strategy problem can be attempted in ascertaining CSF to attempt the optimization of the management resource, the restructuring of the business by the SWOT analysis, doing a order of priority bill and doing dance steps which break down in the specific theme of making IT. In this way, in the management strategy working-out, the SWOT analysis is the technique to be useful when attempting the best utilization of the management resource to have supported a business environmental-variation.
Here, let's attempt to think of how to use of the SWOT analysis specifically. For example, when having the technology of the industry top level in some major household electric appliance manufacturer but it isn't being possible to attempt to utilize excellent human resources, it invests the human resources which can not utilize for the remarkable field of the growth and the joining abbreviation can be elaborated to the new market.
Also, the development of the product which utilized the advantage when having quality and design, brand power as the advantage, when having, by the sale, the strategy which deals with the discount attack by the competition is thought of. Moreover, when the upkeep of the special agent which exists in the national base oppresses management and becomes a weak point, it will be how.
It utilizes the management resource of the special agent sale which is a weak point oppositely and the case which can review the strategy which strengthens a community-based sales policy, too, as the alternative, too, will appear. When the pulling-out , the circulation moves ahead and the direct sale by the Internet sale and so on becomes threatening for this company, a countermeasure must be worked out so as not for the channel of the special agent sale which is a weak point to undergo influence. It becomes for the optimization of the management resource, the restructuring of the business to have been able to be attempted in ascertaining an advantage, a weak point about above mentioned internal environment and the external environment and reviewing a mutual best combination.
PPM which distinguishes business by the ☆4 corner category (The product portfolio management) The speedy ascertainment of the business will decide that the company sinks and floats.
Let's introduce PPM (the product portfolio management) which distinguishes business by the 4 corner category. PPM is the management technique of the management strategy working-out which Boston Consulting Group of major consulting farm developed. In the technique of PPM, it evaluates the product and the business of possessing at present, being general and it sorts out the emphasis field and the withdrawal field of the business.
There are a lot of place where the company which is doing diversification is managing a profit severely according to the business by calling each business territory SBU (Strategic Bisiness Unit : the strategy accounting unit). If making the management resource of the human resource, goods, the money, the technology, the know-how, the information which the company posseses and so on each business how in the optimum allocation with PPM, it is possible to judge whether or not it is possible to expect the maximization of the management effect.
In the viewpoint of the choice and the centering, it ascertains a tactical emphasis business field and a withdrawal business field, it attempts the optimization of the management resource and the business operation can be attempted. In some cases, to utilize the management resource of the approach and the other company which aims at the synergy (the multiple) effect in spreading out levelly for the weak business in the human resource and the management technique about which the strong business is excellent, the buying, the merger, too, enter a alternative.
The cash which worked by the business of the tree with becoming money is invested in the business and the star product of the problem child who is remarkable, growing and the strategy to bring up is taken from the promising business in future. That the investment which is necessary for the star product to maintain business because it is possible to expect the improvement of the proceeds because the market share is high and the growth rate is high but the market is remarkably developing and to oppose competition, too, increases is general.
At the star product, it secures a market share until it reaches in the puberty and the business strategy to take to the tree with becoming money becomes a point. Moreover, to master PPM, it is valid when knowing so-called business domain beforehand.
The domain (the business territory) of the business in the company can be taken with the customer, need, core competence 3 corner axis.
As for the customer who makes a target, to make a customer a segment becomes a point about being whom. For example, the approach to attempt to absorb subdivision and the marketing-activities and the customer needs to make a statification and to be fine at areas and so on according to the age of the teen-ager, the twentysomething of the younger age group in the customer target of some home electronics is thought of.
It realizes customer needs (the feature) by the core competence which is the advantage which the company posseses, e.g. the technical power, the sales force, the prolificacy and the know-how which is peculiar to the company and so on and it does a product, the offer of the service.
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