STRATEGY - 藤井智比佐の日記　経営戦略コンサルティング講座

That the automotive industry and the electrical industry polish the thinking power to use a strategy technique in the world simultaneous depression to be reaching terrible status but to tide over such a crisis is valid.
It is because to analyze the market which the company changes into rapidly, to work out an accurate strategy and that it is possible to attempt the tendency reinforcement which can be speedily practiced hang over the ascertainment of this strategy technique to 1.
If the equation of the following strategy building can be practiced, this depression will become "the pinch is a chance". The sigma financial statement analysis + sigma business strategy technique utilization=business model restructuring Strategy (strategy) is a military-term originally.
It has an origin in "strategos".
As for "the strategy", in the wide concept to mean plans of operation with the whole, the consideration of the long-range span is required.
The application to the business management of "the strategy" of "the tactic (tactics)" are the concept how to use a business soldier and arms in the place of the practice by each battle and are the one to review at the short-range span. developed in the U.S. and a researchs was done since the 1960s by the needs from the scene of the business management.
In the U.S., a diversification strategy was proposed by H. Igor Ansoff with the developing of the business diversification about the business management and the concept of the drafting of a strategic-planning was born. According to H. Igor Ansoff which is the authority of the strategy, a decision-making in the company is composed of operating decision, managing decision making and the 3 corner hierarchical structure which consists of strategic decision.
The operating decision is the person in charge level and is the one which is necessary to improve efficiency of the business in the date and to improve profit.
The managing decision-making is the one to organize the management resource of the company and for the middle manager class to attempt optimization. The strategic decision is the decision making which is necessary to attempt for the company to continue in supporting the change of the external environment which surrounds a company.
This strategic decision is done by the management top and the managerial layer part.
The management policy of the company is made clear by completely the strategic decisions such as the acquisition and the merger and the overseas expansion of the company, the diversification of the business and the management strategy to overcome competition business.
Here, business strategy by the distribution for which the management resource is the optimal is demanded.
The deficit business is the meaning to attempt for the company to continue in centering a management resource on the grown-up field, withdrawing early. When entering in the 1970s, the needs how to do the management of the diversifying business efficiently from the managing viewpoint came out from the company.
A wide range of business strategy techniques were born from around here.
There are competition predominant strategy and a five force model of Michael. Eleanor Porter's in the flagrant thing boiling. The ability to solve a financial statement by reading it in the analysis grasping of industry structure and competition, too, becomes need.
By analyzing from the viewpoint of the microcosm (the financial statement analysis) and the macro (the industry structural analysis), it will be possible by analyzing the advantage, the weak point of the rival and making link them with the industry structural analysis to say that the approach to shift to the strategy building by the balance scorecard is best.
The five force model which can analyze the power structure of the industry structure. Let's introduce about the boiling five force model that the company is the typical technique of the analytical method of the placed industry.
It is the technique to measure and to analyze the attractiveness which the industry has based on the 5 corner competition factor which exists in the market.
A five force model was produced by Michael Eleanor Porter who is the authority of the competition strategy in the U.S.． It recognizes the 5 corner competition factor which exists in the market and it measures the attractiveness which the industry has and it can be analyzed.
The place to classify the industry of the object in the 5 corner category is a point.
The 5 corner category means the 5 corner viewpoint which consists of the existence of the competition in the industry, the height of the new entry barrier, the existence of the loaner, the power of the customer, the power of the supplier. How will it should judge the attractiveness of the industry?
If a lot of competition exists in the industry, it is possible to judge that the attractiveness of the industry is low.
The corporate effort to overcome competition is because it becomes, boiling in the terrible one.
In the industry for the low product and the service of the barrier to entry, to forward the easy advance of the brother, the competition gets intense and the attractiveness of the industry declines.
A lot of companies join at the product which doesn't need special know-how and technology, facilities and so on and in the service need.
Therefore, because the one with the profitability of which the cost competition intensifies and it declines is general, the attractiveness of the industry becomes low. What impact will the existence of In　addition, the loaner have upon existing product and the service?
The loaner is the existence which can become threatening for existing product and the service.
Because, if the loaner is an attractive product and service, it is because the one in the company and the replaced risk appear.
It is clear if the cell phone as the alternate product of the digital camera sees the present situation which is encroaching on the market of the digital camera roughly. Here, let's attempt to change a viewpoint.
In the relation between the seller and the purchaser, the industry structure can be grasped, too.
If the bargaining ability in case of purchase of the customer (the purchaser) is strong, the situation of the seller corporate side becomes weak and the attractiveness of the industry, too, falls.
The situation of the seller corporate side tends to become weak generally in the depressed times and the times of the deflation.
It is pressed to do a discount and as for the seller company, the case that it cannot help being content for the deficit to receive orders, too, comes out from the purchaser company.
Or, when the much competition exists, as for the purchaser, the room which can choose high quality, the product and the service of the short appointed date of delivery from the inside of those companies most inexpensively appears. The demand of the industry looks up and it is in case of status which is in the goods lack, and so on, that the power of the supplier (the seller) which supplies a part and raw material and so on becomes strong.
Or, the number and the quantity of the company which can provide the product and service are limited and the case to be forming the monopolistic market which depends on the small number company, and so on, can be given. Such a case becomes that cannot help accepting the raise request of the seller company of　 the purchaser company.
As for the purchaser corporate side, the rise of the cost of the product and the service isn't avoided and the attractiveness of the industry falls.
In the situation of the seller, such a monopolistic market very gets to be in the attractiveness. The balance of the power relationship about above mentioned five force takes a wide range of patterns by the economic fluctuation which is an external environment factor and the product and the service characteristic, competition's existence and so on.
The basic structure of the business model consists of warp feature and woof feature. In the depression, to attempt to reconsider essence with business model itself in the business, too, is valid.
Here, let's attempt to consider the basic structure of the business model.
Let's attempt to think about the company which is doing multiple management.
It decides to call a feature as the momentum the warp feature of the business according to the business which is the operation of the business.
On the other hand, let's call the function to support the promotion of more than one piece of business crossing-ly the woof feature of the business.
The basic axis of the business management stands up with the balance of the vertical axis feature and the transverse feature. The one to pretend to do a business woof feature of is the axis which consists of cost, resource、 corporate culture , risk.
The cost management, the management which consists of resource 2 corner area are necessary for the feature of the woof.
In to make IT, the operation-model which both features were balance well kept at is required.
As for this woof feature, each business, the optimization with the product must be attempted in more than one piece of business and the company which has a product.
It takes the duty which prompts for the show of the companywide collective strength which aimed at the optimization of the management resource for the woof feature to be able to create more than one piece of business, the synergy effect of the product.
It has the feature which can be supported while covering the business crossing-ly.
These are the factor which it should handle in the viewpoint which is the optimal for the whole by controlling more than one piece of business about the business management crossing-ly. As for the one to pretend to do a business warp feature of, knowledge management, customer relationship management, business process management, value chain management are required.
It is the case where a specialization strategy by the line department is often required.
These are the factor which becomes the traction of the business every individual business in specializing peculiarly every business and specializing.
As the warp feature of the business, by these management approaches, it reviews the image of the tactical utilization of IT which started from the customer needs.
It asks the general practice power of the knowledge management. A vertical axis feature and a woof feature are integrated by the corporate culture management and the risk management.
The corporate culture covers a behavior pattern inside the sense of values and the principle, the experiencing which the employee of the company has, in the market has and so on.
It should give risk management to the theme of the problem of top priority of the company and the risk management ability influences the continuation of the company.
The one which becomes the motive power to attempt the total-optimization of the warp feature and the woof feature of the operation management is corporate culture management and risk management. The corporate culture is a source with the energy of the business activity which combines a behavior pattern inside the various sense of values and the principles, the perception about the present state of affairs which the member worker has, in the various markets has and so on.
In the successful company, it is the one where there are many cases that the powerful leadership in the top functions as the traction part of the corporate culture. As for the risk management, it asks the risk management ability of all directions type about how it should evade that the continuation basis of the company collapses with the distortion and the foreign factor of the organization in the in-house part.
Specifically, the security management by the Internet is very important with the management of the IT asset risk. The business model grows about woof feature's and warp feature's being balance well kept in the business management and functioning.
This can say that the tennis racket is the same as the case that the tennis ball doesn't fly in the place to have aimed exactly if not keeping tension at the warp and the woof balance well.
Will make the motive power of the reform by the bench marking that the gap with the rival can be decidedly seen ! The bench marking is the analytical method which compares the ability of the company with the competition other company and the excellent company.
The true direction of the reform can be proposed by making a gap with the rival clear in the depression . In the bench marking, it compares the way and the business process of the business about which the cutting-edge other companies in the same trade and the competition other company are excellent with the one in the company.
Next, it fills this gap, it sets a goal standard to overcome competition and it attempts to reform business.
By the bench marking, it learns in Best Practice (the way of the best business) of the company which should make a goal, it extracts an important enabler and the reform by the action plan can be attempted.
The important enabler is Critical. Success It means the management problem of which it is possible to say a pot, too, in the company in Factor(CSF). If suppressing a pot, the big impact can be invented to reform a company by executing the management problem which was extracted as the important enabler for a stiff shoulder and lumbago to be cured and attempting the solution of the problem.
That this place ascertains the management problem *of* where it seems to be possible to expect an effect most, and to center a limited management resource and to move an action plan to the execution are sought.
As for the typical thing boiling by the methodology of the bench marking, four kinds of the strategy bench marking, the competition bench markings, the process benchmarking, the company bench markings can be given. In the tactical bench marking, it imitates Best Practice of the management strategy of the world level and it makes the directionality of the strategy clear and it does the tactical optimum allocation of the management resource.
In the competition bench marking, ascertaining the difference of the competition other company of the all over the world same trade, and the achievements, the way of conducting, the process, the methodology and so on, it reviews the means to stand predominantly with the competition.
In the process benchmarking, it improves the process of the specific business activity.
The development process wins competition but when the prolificacy is weak, it works out a strategy to have paid to the reinforcement of the prolificacy.
Here, the alternative such as the reinforcement of the development and the productive facilities of the progressive process, the reinforcement of the production system surfaces. It is the one which develops a best technique and a process in the company levelly with the company bench marking existing in the group company, the other plants and the objects such as the other business place existing in the enterprise group.
The company which is doing multiple management can not crawl only with the black business and there is a case which has deficit business.
Such a company develops the way and the business process of the business which goes by the black business, being good, excellent human resources, an excellent tissue-form diathesis and so on levelly in the deficit business and attempts the companywide effective use of the management resource.
Such an approach has a purpose of pursuing a synergy effect . The approach by the company reform which focused on the synergy effect of how it is possible to produce big management results by the minimum management resource to ascertain is valid.
Even if the product which is the value which the organization invents and the service are different, it is possible to learn from the company about which the different type of business is excellent, too.
In Toyota's flagrant JIT manufacturing system, only the necessary number makes necessary one when necessary and the idea not to have an inventory to the utmost is introduced in all types of industry.
By introducing the idea of Toyota's JIT manufacturing system in the major computer manufacturer and the bank and so on, the philosophy of the manufacturing becomes the specific medicine of the business reform of the indirect-department. In the bench marking, the ascertainment of the business process to deal with becomes a point.
Specifically, it often obstructs the increase in efficiency of the business in the cooperation part of the interval of the organizations and B to B and a lot of tricks of the business improvement lie respectively, being idle.
It recognizes the gap among both of the business process which is bad to the competition and the predominantly to the competition standing business process, being clear and it must be evaluated in the multilateral viewpoint.
For example, it reviews what compatible it should attempt for the production lead time to fill the gap if a thing with twice, or overcoming case and the one proceeds which are fewer than with the rival is proved compared with the rival. American Xerox Corporation is well known as the leading case at bench marking.
When the patent of the copier became a lapse in the second half of the 1970s, the company of a lot of new entry sets emerged to the copier market and Xerox fell in the unprofitable operation.
The Japanese company of Cannon and Rico - and so on was in the attack by the competitiveness which is high quality and is low in cost, and Xerox challenged Bench-King and established bench marking as the systematical technique. Xerox led to the popularization, the development of bench marking to the industrial world in making public bench marking case of the company.