Seven emeralds model tomohisa fujii - 藤井智比佐の日記　経営戦略コンサルティング講座

☆☆ Seven emeralds model ☆☆

☆ Tactical business model design SDBM（ seven emeralds model 1）
The business strategy technique becomes a valid management tool when attempting the reconsideration of the business model and restructuring.
As for the business model, the thinking power having to do with macro to put on the whole management in bird to concern a management strategy is required.
The building of a business model and the analysis of the affairs of a business technique
The business strategy technique can be used for a wide range of purposes in the place of the practice of the management.
The individual introduces about the overview of " the seven emerald model " which is the basic framework of the idea law which I invented from the tactical viewpoint.
Almost, it introduces the tactical business model design SDBM(Strategic Design of Business Model) which is the approach which masters an analysis of the affairs of a business technique when reviewing the building of a business model.
When reviewing the building of a business model, the organization purpose, the social being value of the company, the business feature and the role, the organization structure, the profit-profile must be made clear based on the management vision of the company.
To grasp an external environment as the market environment which surrounds competition and industry, it analyzes industry structure by the techniques such as the five force and the model analysis.
Next, it applies SWOT analysis to dig up the advantage and the weak point of the internal environment about the external environment and it extracts the measure (CSF:Critical Success Factor) which becomes the underbelly to lead business to the success.
As CSF, it reviews product competition power, price competitiveness, service power, a channel and a distribution policies, an investment stance, a value chain , a business process, a IT making level, advantage to the competition and the theme of positioning and so on in the market.
In the competition analysis, a bench marking is well applied.
In the action plan to achieve the management final-result index KGI(Key Goal Indicator) of the company, performance evaluating index KPI(Key Performance Indicator) must be set.
For example, the action plan to set the number of the customer wining to KGI with proceeds, 3 doubling, by 3 times in KPI is thought of.
To grasp a profit-profile, organization structure, information circulation structure, the value chain structure, the cost structure, the business process, the organization feature , the role, the process, the information circulation feature and the process must be clarified.
The structural analysis technique which is applied here includes the analysis of the management index, a break-even analysis, the technique, ABC/ABM, DFD of the various costing, and so on.
The patent of the rival and the related business model must be completely investigated beforehand in the restructuring and the creation of the business model.
It is to avoid a business model patent dispute beforehand in the step of the design of the business model.
In the reviewing of IT solution strategy, to realize the mechanism of the business activity that the change of the external environment and the internal environment which surrounds a company can be supported by IT becomes an absolute condition and the analysis of the affairs of a business technique of CRM, SCM, SFA/CTI, IT4VIES&IT4DNA and so on is valid.
This place must draw the design of IT which can meet the scene needs after analyzing the technology trend of IT and a business process de facto standard making trend sufficiently.
☆The secret of the project success
The structuralization of the information management
The project fails if the member of the project is fate collective and the mechanism of the information stream that information is shared doesn't function.
In the project, when the person in charge has information and a problem at one, the crack spreads like the dam from there and can not destroy the rock of the whole project.
It creates a cataclysm and it will make the dam which is called a project disappear.
That the project leader services the mechanism of the integrated control of the information, using IT such as the groupware to proceed with the team working smoothly is a point.
To make project management succeed, it is important to dig up the component of the project and the factor which has an influence on the project in the multilateral viewpoint and to make the gap of the goal reaching level and the present situation level clear beforehand.
Here, when attempting the increase in quality and the increase in efficiency of the project management, by the check of 5W2H(WHAT､WHO､WHY､WHEN､WHERE､HOW､HOW MUCH) and WHAT-IF, it makes a lot of complicatedly intertwined object matters a statification and the approach to organize will be indispensable.
To make a matrix, the structuralization are useful for the discovery of the check and the problem having to do with macro.
It is possible to spread out to the action which doesn't have the leakage of the quick measure to draft and for it to be systematic.
To grasp the relation of the mutual relations of the interested parties such as the relation department, the person concerned, the related enterprise, and a lot of problems and measures by the chain structure is a point.
The approach to concentrate eyes and to do a refinment therefore at the same time in the micro viewpoint to the individual factor, to evaluate in the analysis and to attempt technical and technical compatible, too, is required.
☆The project interface ( Seven emeralds model 2 )
In the place construction that the ability that it is possible to have can be shown to the full, the interface feature of the information must be devised as the organization strategy.
How to organize necessary information and whether or not it finishes utilizing it as the source of the IT making design are important.
That is, the interface of the project takes the role to improve the level of the information quality about the project.
The project leader estimates at the load of the system development in case of promotion of the project, allocates work rate according to the person in charge by work division (WBS:Work Breakdown Structure) and fixes a schedule but here, the human resources which have a wide range of skills and expertise become need.
To tie various human resources and for the project leader to put on information by the integrated control, project configuration member unites and the place construction that the ability that it is possible to have can be shown to the full is a point.
How to organize necessary information and the important of whether or not it finishes utilizing it as the source of the IT making design of project activity's being the place where the information flits about, too, are done.
When the circulation of the information as the interface doesn't function in the place of each of the communications which a wide range of members which compose a project create, the information stagnates and the degradation of the quality of the information occurs.
As for the information which was collected on the scene, whether or not it is a fact or the things such as that the valued judgment which got at the time of the hearing was added occur.
Moreover, the character and the individual thought patterns have sometimes colored in the information, too.
By the meaning, the interface of the project as the interface feature of the information shows a normally original feature and the forming of the place as it is possible to attempt to secure the information quality and for it to improve about the project activity is indispensable.
Here, Project Interface takes the role to improve the level of the information quality.
It is necessary to design from the viewpoint of the organization strategy of Project Interface to make show an information circulation feature about the project activity.
That the project leader shows enough bargaining ability is important to the client who takes out an unreasonable demand.
It is important to wear a viewpoint in the wide business experience and the one for its purpose and to master the technique and the know-how of the communication in case of negotiation in OJT, too.
The importance of the information management
In the project, it does a hearing in the scene because it makes IT, a wide range of information occurs and comes across the opportunity to absorb.
In the step of the requirement definition of making IT, it gets the actual state of the business out of the person in charge who is familiar with the business and it will sometimes encounter a wide range of field survey daters and the information to see, being the first time, too.
Also, the person concerned hosts a conference frequently by it.
It becomes a point by whether to reconsider a problem, a problem in the business flow in that case and so on in the viewpoint of the total-optimization and whether it is possible to organize them in the head about for what it sent information where about when and who sent in the flood of the information.
The project leader is charged with a role of the conning tower.
It is important to decide the standard format to record gotten information, to make a database and to make the mechanism of the information sharing beforehand.
To service the infrastructure which can practice so-called knowledge management is indispensable for the productivity of the project management and the level of the quality to improve.
In the project activity, to form always the cycle of the feedback to gaze once more at the information which was gotten on the scene is important.
If the moot point occurs to the information which was gotten on the scene, to repeat without minding a hearing, investigation and an analysis on the scene is essential.

☆At the time of the speed of the project of the project speed (seven emeralds model 3 ）

It makes the speed of the project the cost of the project in the direct connection and it influences the quality of the project.
It is because to show a purpose at first, an effect in the aim and to attempt the collection of funds of IT investment quickly connect with attempting for the level of IT management to improve and for the mission of the project to be realized.
Making IT and the outside and internal environment change：
To increase a speed of the project, it is necessary of the thorough and circumspect project planning to design.
The project leader must do the analysis and the grasping of the external environment and the internal environment which surrounds a project in case of promotion of making IT sufficiently, and review the change of the various factors sufficiently and control and adjust a project.
With the continuation of the analysis and the grasping of so-called critical path, the approach which goes, attempting for the project to correct an orbit is important.
In the external environment, it is the environment of the economy, the society and the politics, a season change, an exchange change, the change of the competition and a new comer, the change of the market and the customer, the change of the lifestyle and the sense of values, a technical innovation, a industry rule．

The scenario plan that the environmental-variation can be supported
The project leader must review in what cut end these various factors concern to make IT straight and indirectly while the opinion of the expert, too, absorbs in wide view.
For example, in the external environment, when joining Internet business, are possible in the case which encounters to the status as it said that the simultaneous market joining by a lot of competition companies and infrastructure itself of the network changed and so on.
Also, it is thought of when industry rule itself has changed with the government regulation relaxation and the business environment to the business concept which was assumed at first changes and has collapsed, too.
In the change of the internal environment, it is the change of the IT making strategy by the management top alternation and the reduction of the IT making budget by the management climate aggravation and the things such as the shelving of a IT making theme, too, are an everyday experience in the company.
The change of the object scope and the schedule of the project and so on, too, become the big factor of the failure of the project in some cases.
Because it supports an environmental-variation in the various inside and outside of the country quickly in this way, it digs up a risk factor sufficiently in the draft of the project and by so-called scenario plan, to review more than one IT making project plan beforehand in advance is wanted.
The step that the bottleneck about the project becomes clear with this, and that it invests human resource resources, being centralised and that it should attempt for the risk to reduce can be seen.
That the project leader marks the important position of the project, and that it thoroughly does therefore the discussion which included the person concerned, an expert in the factor which hinders the speed of the promotion of the whole project and to elaborate a precaution beforehand are indispensable for it.

☆The project quality ( seven emeralds model 4 )
In the quality of the project, it checks the contents and the level of the quality about the project.
To achieve the purpose, the aim of the project, using what approach, it utilizes resources and moreover whether it put on the follow-up of the schedule and the results with promotion schedule and budget by the management at first as in the goal becomes a point.
The quality of the project is decided by in what rating-scale to evaluate a result as the output to investing resources objectively or the evaluation standard.
The quality control of investing resources, too, is the meaning which becomes a point.
There is a cut end of the object area, the resources of the human resources of doing the becoming of IT, the information system of doing the becoming of IT, the person concerned, the related department and the related enterprise, the cost achievement, the schedule achievement and so on in IT project.
In the IT making project, because the human resources in a wide range of specialized areas and the member at the in and out of the company take part in the planning, the quality evaluation measure which can evaluate a project objectively is necessary.
If these rating-scales can not be prepared beforehand in the step of the project reviewing, the evaluation whether which is doing an efficient project activity from the managing viewpoint about each step after management, completion from planning of the project passes away, being made.
The project is admitted in the whole company or at the in and out of the company by project leader's becoming a center and adopting the system which evaluates a project appropriately based on each quality evaluation measure which is described below and can get right evaluation.
It is important to make the scope　of making IT clear in the contract step with the client, and to attempt to define a schedule, aim, the achievement evaluation index and the result one ，the requirement definition book, the system design documentation, the program, the operation manual　of the effect by the within-the-limits with estimate budget and to agree beforehand with the document.
That it should attend here is to attempt the facilitation of the communication of IT vender and the customer, the service of the information management system to attempt speedup beforehand.
Specifically, systematic compatible must be attempted beforehand so as not for the change of specifications of the system to make the procedure of the management of the change and the update of the information a rule at the frequently occurring case, to come and to add hinderance to the system development.
Also, to work out beforehand unexpected phenomenon Response Planning which can be assumed to the system failure of the bug to avoid and the unexpectedness it isn't possible avoid in the systematization and to deepen mutual understanding beforehand, that IT vender and the client are enough are important.
When the unexpected trouble occurs, the things such as how to do a quality top priority of being permissible by the overcoat with the schedule top priority, the cost of doing a cost burden how and reconsidering the plan of the project how, a possible support system rise up to the discussion.
The evaluation of the object area of making IT
The setting of the object area of making IT plays a decisive role when deciding the quality of the project.
In the company, by the evaluation from TS1 S11 and from S1 to TS5, the score can be evaluated, in to set, the value of the whole project can be evaluated and can be made use of for the order of priority bill of more than one project.
That is, it is possible to seek in the whole project value = ΣSi×TSi.

The evaluation of the information system：
Here, cost cutting, the abridgment of the lead time and the appointed date of delivery, inventory reduction, sales improvement, market expansion and so on are given to the straight effect about the Planning Division title solved contribution.
There are customer satisfaction improvement, image enhancement, brand image enhancement of the company, employee moral improvement and so on in the indirect effect.
In the company, by the evaluation from S1 to S5, the score can be evaluated, in to set, the value of the whole project can be evaluated and can be made use of for the order of priority bill of more than one project.
The evaluation which was attended from the person concerned, the related department, the related enterprise
The project becomes the person concerned and a related department and to get some evaluation of related enterprise's being satisfied becomes a point.
With this, the goal-setting of the project member becomes possible, a motivation is formed and the energy of the project promotion is born.
Then, in the project management about the time of the project promotion, the feedback cycle of spiral approach's evaluation and the orbit correction functions.

☆The project cost (seven emeralds model 5 )

In the evaluation of the project quality, the budget and achievement with the cost which the promotion of the project took must be grasped, being clear.
In the promotion of the project, the investing cost always occurs.
Here, the budget control by the working-out and the implementation of the project budget becomes need.
The cost and the quality are related closely but the quality which can be satisfactory even if it multiplies a cost sufficiently isn't always gotten.
When the investing cost is excessive one to the goal effect, the project which can not collect investment as planned fails.
To make the phase that the goal cost could be achieved and the phase which could not be achieved clear, and to do the attribution analysis of the non- achievement and the achievement success and to proceed with the project activity which should reach goal quality are important.
The spiral approach and the de facto standard cost level
In the cost management of the project, it grasps an actually to the cost level which was continuously planned continuously at first about each step of the progress of the project occurring cost in the time series in detail and the planned-value and the actual achievement value must be compared and be analyzed.
Then, the spiral approach to hang the orbit correction of the cost on while promoting a project becomes a point.
Here, it is important to make beforehand the mechanism which is utilized as the know-how in case of promotion of the new project in the next time, too.
That is, the management which updates the new standard cost which it should make a lined eye token to the experience and the results is important.
It becomes for the mistake of the setting of a order of priority about the IT making project to have been able to be prevented from happening by setting the cost evaluation standard that author Rhys was companywide done.
Because, it is because there is risk which has fallen to do the becoming of IT management effect itself of the project can not be objectively evaluated in the ambiguous cost evaluation standard, and which becomes negative effect and has an influence on the management.
In some cases, with the judgement which was wrong in case of setting of the order of priority of the IT making project which is often, the case which brings about a variance to the management strategy, the business strategy, too, appears.
As for that it should attend here, the cost level information of the de facto standard is the point which must make the cost management cycle that there is always a watching and that it hangs reconsideration on the standard cost level a rule like organization and continuity.
To make a hard ware, software and personnel expenses in each step in case of the requirement definition, development, the test and introduction of the system a database as much as possible and to make the mechanism to attempt for the latest dater to update beforehand systematically beforehand are important.
When missing a viewpoint in this place, the position of the competition level about the industry of the information system which paid for the cost becomes unclear and itself having to do with eyes which is original, making IT starts the focus difference.
With the IT making effort which surpasses the standard cost level of the industry, it is by the company quality which can invent an additional value how it is possible to convert into because it becomes a success factor.
To attempt for the productivity of the project to improve, it digs up the cost critical path which was attended from the viewpoint with cost and the approach which does cost management that it should attempt optimization with cost becomes a point.
It piles a cost accurately and the cooperation between human resource resources and the resource management and the cost management in case of IT investment must be sufficiently attempted.
Don't overlook that this mechanism prompts for the company competition and that it is possible to attempt for the project quality to improve consequently, too.
The management of the subdivision of the cost and the balance distribution
At the cost, it subdivides various cost such as the cost about human resource resources, the cost about the information-system-design, the cost about the procurement of the hardware/software of the information system, the cost about the operations management of the information system in detail and the management must be done.
The important point is the point to grasp Cost Incurred in the total and for the cost-allocation that a balance was taken to match with the target of the project to have to be reviewed with each step of making IT.
For example, in some cases, there is a case that need to ask for the support of the outside consultant appears, too, in the requirement definition of the system.
Here, the consultant fee occurs.
Need which creates the status to make compete with among IT venders to attempt to reduce the funding cost of the hardware/software sometimes appears, too.
Or, it is when the system design can be catered for in the excellent human resources with the high level of the benevolent company about skill, too.
There is a case that the necessity that the systems operation reviews outsourcing and to attempt cost cutting appears, too.
Specifically, the security risk measure doesn't have the upper limit and the ascertainment of the balance of the investment anti- effect becomes a point.

☆The functional model COMM （seven emeralds model 6 - The tennis racket of the business model）
The model of the business activity can express with 2 axes which consist of the woof feature which consists of the management resource which is common to more than one operating department and the warp feature to attempt the individual optimization of the operating department.
How will it should catch with the basic framework of the business activity?
It is possible to show with 2 axes which consist of the woof feature which consists of the management resource which is common to more than one operating department as the modeling technique of the business activity and the warp feature to attempt the individual optimization of the operating department.
The author is Cross Operations in this technique.
Let's introduce the basic model to make the basic structure of the business activity clear here.
In the modeling of the business, the basic axis of the business management stands up with the balance of the vertical axis feature and the transverse feature.
The one to pretend to do a business warp feature of is the axis which consists of cost, management resource, corporate culture, risk.
These are the factor which it should handle in the viewpoint which is the optimal for the whole by controlling more than one piece of business about the business management crossing-ly.
It is the frame of the basic business management to manage management resources such as the human resources, the fund, the equipment, the system, the information, the know-how, the technology in the companywide viewpoint to pursue a synergy effect and to attempt the efficiency of management of the whole business activity.
This place fixes the level of the tension that the feature of the risk management is a woof feature specifically.
The technique of CSR(Corporate Social Responsibility) which takes the management quality of the business activity as the business liabilities as the social public facilities is the management technique to support the basis of the risk management by.
The one to pretend to do a business feature of is composed of knowledge, CRM, process, value chain .
These are the factor which becomes the traction of the business which was matched with the characteristic of the individual business in specializing peculiarly every business and specializing.
Among them in the knowledge, knowledges having to do with a staff of the whole company such as the personnel management, the environmental management, the financial control are incorporated into the woof feature.
The human resources of the product development which contributes for the optimization of the product technology and the business and so on belong to the warp feature and the accumulation, the systematizing, the utilization of the knowledge which was specialized in the business are attempted.
It captures the needs of the customer in the company through the channel in the Internet and the approach by CRM of the business model of the customer starting point which designed, too, becomes a warp feature.
The warp feature and the woof feature about the business activity can be compared to the tennis racket.
When the balance of the warp and the tension of the woof collapses, the ball doesn't splash to the direction which was aimed at.
That this place arranges the organization as for the woof feature and the warp feature to keep the tension balance well and the human resources as it is possible keep and to design, that the authority and the responsibility are best in the time of the department become an absolute condition.
☆The basic framework IT4DNA&IT4VIES （ seven emeralds model 7-IT management）
The essence of the information can be clearly understood when classifying it into the category which consists of 4 corner viewpoint with cost, quality, interfacing, speed.
Moreover, the analysis of the affairs of a business technique, too, can be in the same way taken in these 4 corner viewpoints.
IT4DNA which can approach in the micro viewpoint
IT management can be imagined by what thing to be able to do in using information by approaching from the viewpoint in addition to the viewpoint of the macro from the side to manage which is micro, taking the essence of the information fast, too.
When attempting to think of the information in the cut end of the speed, the quality, the cost, the interface, the information can be structurally understood in " the deoxyribonucleic acid framework of the information ".
It is the one which can be called " the deoxyribonucleic acid plan of the information " when reviewing IT management by " the deoxyribonucleic acid level ".
The author calls this IT4DNA.
For example, in the cut end with speed, the information becomes with the mechanism to attempt to synchronize for more than one business processing to have been able to be concurrently done at the same time.
Also, the information can show the power by the mechanism of doing the becoming of IT that the real time can be shown.
When attempting to think of the information in the cut end of the quality, the information becomes with the mechanism of the knowledge management for the original meaning of the information, the value to have to have been able to evolve gradually.
Here, with to make IT, the building of the data base to accumulate information becomes need.
Also, with the mechanism of the updating function of the data base, the freshness of the information can be kept and it is possible to prevent the obsolescence of the information.
In the viewpoint of the quality, with the utilization of the network, the data base, the point that the integrated control of the information becomes possible is a point.
Moreover, because it is possible to attempt efficiencies of management such as the reduction of the inventory, the improvement of the productivity and the quality by making IT in the cut end with cost, it is possible to aim at the cost reduction.
At the same time, with to make IT, the occurrence of the cost load, the communication cost, the operations management cost by the repayment load and the outsourcing of the investment cost and so on and so on occur.
In the cut end of the interface, with the utilization of the network by making IT, during the department, the sharing of the information about B to B moves ahead.
The analysis of the affairs of a business technique can be classified into the category which consists of 4 corner viewpoint with cost, quality, interfacing, speed when attending it in the macro viewpoint, too.
This is called IT4VIES.
The corporate culture and the conflict of making IT
The corporate culture is the problem to think much of most and for it to have to be considered when reviewing to make IT.
The corporate culture was built in the pile of the long history of the company and concerns a business process deeply.
The corporate culture concerns becoming information-oriented deeply.
It doesn't concern to have introduced a new information system, being troubled, too, and the phenomena such as not being broken in the mastering that it isn't possible to attempt to become established a system are happenned to see in a lot of companies.
In some cases, there is a case to the scrap of the useless system, too.
Why will it become such a thing?
By the situation of the company, a wide range of factors are complicatedly intertwined but the problem, one piece of boiling corporate culture and the big factor conflict of the becoming information-oriented, concerns.
The corporate culture becomes the risk which acts as the brake which hinders becoming information-oriented, too.
When building an information system without that the industry situation and the custom and the corporate culture which the client company belongs to can be understood at all, it is the fact the needs can not be responded to that the risk which has completed a malfunction system can not be faced.
The project member on the side which introduces a system tends to inject a total-energy into the development of the system which can meet a required specification.
IT process which should put emphasis most in making IT is in the operations management after system introduction.
It services an operations management system how, it fixes, it masters a system systematically and the aim, the management effect at first can be shown or it is in the boiling.
To attempt for the system to fix, the developed system must be systematically accepted by the client company.
As for the phenomenon which is well happenned to see in the company, the communication among the end users doesn't work out with the project member about the development of the system and the falling is a point, in the idea in the system future.
There are to neglect the effort which tries to understand the actual state, the corporate culture of the scene of the end user, the way, the sense of values of the business sufficiently, to chase and to have been rolled up by the agreement of IT investment budget and the achievement of the appointed date of delivery strict observance in the idea of the system.
However, the communications gap invents a new conflict.
The point in this place is to involve beforehand the human resources which become the key of the end user with the step of the requirement definition.
The occurrence of the conflict about the end user of IT vender, the project member and the client company can be prevented in selecting more than one key person from the related department and reflecting the needs of the operations management of the system sufficiently in the step which reviews the design of the system beforehand.
When setting about the project and reviewing a project promotion system, the one which it should call organizing ability learning when selecting a project member must be sufficiently considered.
In the client corporate side, as for the decisive power of the design of the business process, as for whose grasping, as for the decisive power of IT investment budget, the ability for key person of the new system switchover plan and the operations management to ascertain the human resources which become core as if it is the member of which department is looked for in the project leader about being whom.
The seven diamond rule of the system-thinking：
The information system controls the knowledge, the information and they can be called the intelligence machine to support a business management activity.
The computer is the aggregate of the scientific quintessence and is the crystal of the intellect.
It is possible to say a car and a thing like the operation to the information system, too.
The skill of the operation corresponds to the skill of the design of the system and the skill of the systems operation.
The skill which is required here is the skill to utilize an information system, being good.
It is the driver that, if comparing with the car, fixes the content which is called the software which corresponds to the destination and is as the client.
The project leader receives the needs of the user in the form of the required specification and is charged with a role which must systematize it at the intelligence machine, the computer.
Here, the knowledge and the skill of the business management of the company, too, are indispensable.
When having systematized as the contents which the user demands can not be sufficiently understood, the information system crashes and gives the user, the related department and the company great risk.
During the 21th century, the computer will be to be changing the of thing boiling appearance which is near the intellectual life style as the self-recovery, Self-growth can be attempted, absorbing all the information, knowledge, know-how through the Internet, being equipped with the advanced intellectual autonomous feature.
It restores the bug of the program automatically and it will be of the version to rise automatically in the software and to be equipped with the intellect that the external environment change, too, can be freely supported.
For example, if the accounting base is changed, the computer does a soft change automatically, learning the rule automatically and will be to have the feature as it has automatically corrected the item which is displayed in the screen and the contents of the list, too.
It will be that the day to be opened from the configuration management of hard and the complication of the software management comes in the near future.
The excellent power can be drawn out from IT system which is the intelligence machine which kept the possibility to be infinite in leaking by IT and the system-thinking and associating.
Well, is it how one with the system-thinking?
The author shows a 7 corner point as shown in the following to the system-thinking, making " the seven diamond rule of the system-thinking " a causa sine qua non.
☆The seven diamond rule of the system-thinking
Rule 1. It thinks of the phenomenon by structure of the inputting, the output.
・・・・・・・・・・・・・・・・・・
Rule 6. It sets a basic axis and a type and the simplification, the modeling, its making a phenomenon a deoxyribonucleic acid．
Rule 7. It tries the systematizing of the phenomenon, framework building by it.

☆　SWOT ☆
The SWOT analysis which combines an advantage, a weak point, opportunity, a menace by the cross consideration The SWOT analysis is the management technique which is often used when analyzing an external environment, an internal environment in case of management strategy working-out.
SWOT analyzes the advantage of the company, opportunity, a menace as the weak point and the external environment and the approach which works out a management strategy is valid. The SWOT 4 corner alphabet means strength, weak point , opportunity ,threat.
This place uses strategy logic with characteristic, the cross analysis. In the cross analysis, it ascertains an advantage, a weak point about the internal environment and the external environment which surrounds a company and it thinks of the mutual best combination.
This place reviews whether or not it isn't possible to evade a menace by the advantage of the company, exploring what the business-opportunity which utilized the advantage of the company is. Also, the strategy which takes advantage of opportunity and converts a weak point into the advantage can be reviewed.
Moreover, the menace and the weak point elaborate the plan to avoid of the risk which becomes come across.
By this, it discovers CSF (Crirtical Success Factor : the important enabler) which should tackle as the company and it narrows the theme that it should strengthen or that it should attempt to reform. CSF to say here is the most important management problem to make business reform succeed.
The solution of the corporate strategy problem can be attempted in ascertaining CSF to attempt the optimization of the management resource, the restructuring of the business by the SWOT analysis, doing a order of priority bill and doing dance steps which break down in the specific theme of making IT. In this way, in the management strategy working-out, the SWOT analysis is the technique to be useful when attempting the best utilization of the management resource to have supported a business environmental-variation.
Here, let's attempt to think of how to use of the SWOT analysis specifically. For example, when having the technology of the industry top level in some major household electric appliance manufacturer but it isn't being possible to attempt to utilize excellent human resources, it invests the human resources which can not utilize for the remarkable field of the growth and the joining abbreviation can be elaborated to the new market.
Also, the development of the product which utilized the advantage when having quality and design, brand power as the advantage, when having, by the sale, the strategy which deals with the discount attack by the competition is thought of. Moreover, when the upkeep of the special agent which exists in the national base oppresses management and becomes a weak point, it will be how.
It utilizes the management resource of the special agent sale which is a weak point oppositely and the case which can review the strategy which strengthens a community-based sales policy, too, as the alternative, too, will appear. When the pulling-out , the circulation moves ahead and the direct sale by the Internet sale and so on becomes threatening for this company, a countermeasure must be worked out so as not for the channel of the special agent sale which is a weak point to undergo influence. It becomes for the optimization of the management resource, the restructuring of the business to have been able to be attempted in ascertaining an advantage, a weak point about above mentioned internal environment and the external environment and reviewing a mutual best combination.
PPM which distinguishes business by the ☆4 corner category (The product portfolio management) The speedy ascertainment of the business will decide that the company sinks and floats.
Let's introduce PPM (the product portfolio management) which distinguishes business by the 4 corner category. PPM is the management technique of the management strategy working-out which Boston Consulting Group of major consulting farm developed. In the technique of PPM, it evaluates the product and the business of possessing at present, being general and it sorts out the emphasis field and the withdrawal field of the business.

There are a lot of place where the company which is doing diversification is managing a profit severely according to the business by calling each business territory SBU (Strategic Bisiness Unit : the strategy accounting unit). If making the management resource of the human resource, goods, the money, the technology, the know-how, the information which the company posseses and so on each business how in the optimum allocation with PPM, it is possible to judge whether or not it is possible to expect the maximization of the management effect.
In the viewpoint of the choice and the centering, it ascertains a tactical emphasis business field and a withdrawal business field, it attempts the optimization of the management resource and the business operation can be attempted. In some cases, to utilize the management resource of the approach and the other company which aims at the synergy effect in spreading out levelly for the weak business in the human resource and the management technique about which the strong business is excellent, the buying, the merger, too, enter a alternative.
The cash which worked by the business of the tree with becoming money is invested in the business and the star product of the problem child who is remarkable, growing and the strategy to bring up is taken from the promising business in future. That the investment which is necessary for the star product to maintain business because it is possible to expect the improvement of the proceeds because the market share is high and the growth rate is high but the market is remarkably developing and to oppose competition, too, increases is general.
At the star product, it secures a market share until it reaches in the puberty and the business strategy to take to the tree with becoming money becomes a point. Moreover, to master PPM, it is valid when knowing so-called business domain beforehand.
The domain of the business in the company can be taken with the customer, need, core competence 3 corner axis.
As for the customer who makes a target, to make a customer a segment becomes a point about being whom. For example, the approach to attempt to absorb subdivision and the marketing-activities and the customer needs to make a statification and to be fine at areas and so on according to the age of the teen-ager, the twentysomething of the younger age group in the customer target of some home electronics is thought of.
It realizes customer needs by the core competence which is the advantage which the company posseses, e.g. the technical power, the sales force, the prolificacy and the know-how which is peculiar to the company and so on and it does a product, the offer of the service.